Sisyphus.
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Photographic technology; Cruse 3D Scanner. Technique: Giclée / Medium: Canvas, Canson Infinity / Editions: 250 / Year of production: 2023 / Signed : Yes / Certificate: Certificate of Authenticity.
An interpretation of the ancient myth, where the role of Sisyphus is played by a media person, or rather the back of a movie character, patiently rolling a boulder bearing the imprinted artifacts of consumer civilization to the alluring peaks of the glamor of the possible, to the monetized freedom of capital. The boulder becomes a curse and a blessing: the peaks beckon and oblige, there are millions of ways to reach the top and to roll the boulder – they will suffice for an eternity. The hands of the hero, century after century, soften the sharp edges of the boulder, overgrown with new artifacts of cultures and religions... The era of consumption has turned the universe into an illusory pipeline of possibilities.
You must be an achiever. You must succeed. You must push up your boulder. Why should you be thinking of the purpose of doing this? In this particular case, we see on the top of Sisyphus’s mountain the outlines of the Statue of Liberty and the Oscar statuette. And the recognizable back of the man who succeeded. But hasn’t the boulder rolled down after touching the coveted peaks? The boulder acts as an allegory of dualism, reconciling the era of claims with a sense of duty.
The noosphere of globalization and the ball of a scarab beetle simultaneously...